Greetings, dear businessmen! Today is a little unusual post. You know, I read a lot of books on business, and Dan Kennedy’s book “Tight Management” made the biggest impression on me. Therefore, the topic today is “Kennedy marketing.” As you understand, I will try to share the most basic impressions and conclusions. I’ll make it very simple: I’ll list in the list the most important points of Kennedy marketing.
Dan Kennedy Marketing (author of Tight Management) Continue reading