Copying a business is a really powerful tool for creating a truly solid business. And let them say that this is bad, that originality and creativity are valued higher, that copying a business is inefficient, etc. More than 95% of fundamentally new businesses fail. Yes, there will be those who shoot, of course. But their number as a percentage of the number of attempts is negligible. And that is a fact.
Starting a business in a non-existent niche is not a business risk, it is just a hope that maybe you will be lucky. Continue reading
Greetings, dear businessmen! Today is a little unusual post. You know, I read a lot of books on business, and Dan Kennedy’s book “Tight Management” made the biggest impression on me. Therefore, the topic today is “Kennedy marketing.” As you understand, I will try to share the most basic impressions and conclusions. I’ll make it very simple: I’ll list in the list the most important points of Kennedy marketing.
Dan Kennedy Marketing (author of Tight Management) Continue reading