Copying a business, or how to capitalize on other people’s ideas

Copying a business is a really powerful tool for creating a truly solid business. And let them say that this is bad, that originality and creativity are valued higher, that copying a business is inefficient, etc. More than 95% of fundamentally new businesses fail. Yes, there will be those who shoot, of course. But their number as a percentage of the number of attempts is negligible. And that is a fact.

Starting a business in a non-existent niche is not a business risk, it is just a hope that maybe you will be lucky. Continue reading →