The subheading of the quotation should provide clarifying information about your quotation. In the case, let’s say if the heading would be too long, then we can continue the idea in the subheading. For example, in the heading you can convey the proposal itself, and in the subheading – the benefit for the client. Or, conversely, it already depends on the specific situation. Also, a subheading can help both in attracting attention and in showing interest in a potential client. Especially if it did not work out to make a headline.
The first thing I want to say is post a photo of your product or a thematic image (especially if you sell services), as soon as possible in the text of the offer. This attracts the attention of the reader again and makes him go down the text – this is what we need.
Then write the shortest first paragraph. You should compress all your sentence in the first paragraph. Further you will talk about it in more detail. A long first paragraph may push the reader away. Once again I say – write a short first paragraph.
Next, a few tips for writing the main text of a commercial proposal:
Write short sentences. But don’t get too carried away, of course. The content of the letter is no less important. Find a balance.
Do not exaggerate. Write more real about your product. With an emphasis on its qualities, of course, you just do not need to elevate the goods to heaven, this can scare away the buyer.
Address the client on “You”. If this is a personal appeal, often call it by first name.
Write in a simple, non-professional language. Except for situations when you just turn to an expert in this industry.
Write immediately the main thing and in the present tense.
Do not get too carried away with generalized phrases such as “exactly”, “in this way”, “also”.
Break text into paragraphs, add readability.
Add subtitles – this again attracts and retains the reader’s attention.
Add images and photos of the product. But only high quality.
Highlight important elements in italics or bold.
Use lists in the text (if possible, of course).
Completion of a commercial offer
The completion of a correctly drawn up commercial proposal should be no less vivid than the title. This is important because, according to statistics, 34% of readers, without having read the entire text, go to the end of the sentence, and an attractive slogan or appeal can encourage them to read the sentence as a whole. No less important, of course, if the reader has read the entire text of the commercial proposal. In this case, the call or completion will play the role of the last incentive to purchase or bid.
Therefore, come up with vivid and catchy slogans and appeals for your business. Use different triggers, personal advantages, special offers, etc., directly in a call to action or advertising slogan.
For example, continuing the example above, we can say: “Let’s promote your site in the TOP. I’m sure he deserves it. Contact me in a way convenient for you, and we will consider all possible options for cooperation that is beneficial for you! ” Or: “I’m sure that we can bring your business to a new level in 3 months. And, if you respond to this offer, we can offer you a discount of 30%. Since we will not be able to manage more than 4 projects, please contact us in the next 3 days. ”
In conclusion, we must say the following: to make a commercial proposal correctly – this is important. But it will not help you if you do not have a unique trading offer (USP), and if you do not have real advantages over competitors. Do not think that the potential customer received your offer alone. And let it be correctly composed, according to all the canons of today’s text, if in fact it offers less value and benefit for the buyer, then it will not work. Therefore, you first need to think about your USP, about how to establish your business, and only then, how to draw up a commercial proposal. There is no second without the first.
I hope that at least a little article was useful to someone. I will be glad to your comments.