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How is the startup ecosystem in the world and Belarus changing? What trends have formed in it over the past decade and what new directions will appear and become promising for startup founders and investors in the near future, what skills will be especially in demand?

The organizer of the conference Venture Day Minsk and the founder of the BelBiz group of companies, CEO of IMAGURU Startup HUB Tatyana Marynich spoke about this.

– In the past two years, the global startup economy is estimated at almost $ 3 trillion. According to the Global Startup Ecosystems Report (GSER), this figure includes the cost of start-up companies, as well as the value of companies with the so-called exit – purchase or merger.

Tatyana Marynich Founder of BelBiz group of companies, CEO IMAGURU Startup HUB
Tatyana Marynich
Founder of BelBiz Group of Companies, CEO IMAGURU Startup HUB
This is a huge figure – more than the GDP of Great Britain, France or Brazil, and indicates that technology startups are a long-established economic cluster in the world that is actively developing and growing. Inside this cluster, there are fast-growing sectors: artificial intelligence, robotics, blockchain, agricultural technology and others. Over the past couple of years, digital media, advertising, games have lost their positions. Although today, many are already talking about the return of the gaming sector.

One way or another, many of these sectors are rapidly forming their own ecosystems or, in other words, functional unity that stimulate innovation and give energy to the initial stage of business.
That is, ecosystems are not just startups themselves. These are businesses that support them and interact with them, and investors, and carriers of ideas, etc.

Now in the world there are more than 25 such startup ecosystems, which are estimated at $ 10 billion each. More than 50 ecosystems create a total of $ 1 to 10 billion of economic value, as well as thousands of new jobs.

Photo from
Photo from
The digital world has already become a part of our lives – payments, purchases, delivery, communication – all this happens online today and will continue to develop thanks to the emergence of new and existing startups. But to understand the direction of this development, let’s look at the trends of the last decade.

Trends of the last 10 years
The past decade is an era of globalization, the creation of horizontal ties between businesses, customers, service providers, as well as the creation of new markets based on linear relationships and rapid growth. I can note 5 trends in support of this concept:

1. One of the most significant results of the decade is the creation of new business models that have absolutely definitely changed the market and will continue to change it in the future. Here pioneers were such companies as:

Uber (Uber Technologies Inc. – an American international public company from San Francisco, which developed the mobile application of the same name for searching, calling and paying for taxis or private drivers and delivering food), with which the customer reserves a car with a driver and tracks its movement to the specified point
AirBnb – an online platform for hosting, searching and short-term rental of private housing around the world.
They are the creators of sharing business models. The essence of sharing is that it is often more profitable and more convenient for a consumer to pay for temporary access to a product than to own it. The sharing economy is gradually becoming both a new culture and an economic business model, inviting people to exchange and share any assets using technologies and online platforms: from violin playing skills to a personal plane.

All this led to the creation of new markets. Even new terms have appeared: “sharing economy” or “cleaning up” of the economy (which means direct transactions between service providers and customers).

See also: 3 business models that are changing the market today

2. A distributed economy is another trend of the decade, the meaning of which is to create horizontal ties. Vivid examples:

Blockchain technology – in fact, it is a distributed database of ordered data, where storage devices are not connected to a single server. This means that even if one or more computers fail, the information will not be lost. This technology is now actively used in the financial sector for transactions.
Digital currencies are electronic money that is used as an alternative or additional currency. And usually its value is “tied” to national currencies or precious metals.
3. I would also note the economy of the API (stands for Application Programming Interface – this is part of the server that receives requests and sends responses). Most large companies at some point develop APIs for clients or for internal use (closed APIs). For example, you may need this in such a situation: on the company’s website there is a form for recording to

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