THE THORNY WAY TO SUCCESS NESTLA – THE BIGGEST FOOD COMPANY
Successful Nestle. Nestle is the largest Swiss company with a worldwide reputation. Specialization – food. The beginning of activity dates back to the 60s of the 19th century. At the present stage of existence, this giant has about 7 billion dollars in net profit annually. Moreover, the food products that are branded are completely diverse, but all have one thing in common – quality, proven over more than a century of consumption. Of course, there are new products, but the company values its gained reputation very much, therefore it does not give a wimp in anything.
Some of its trademarks began to exist as separate brands. For example, Nescafe coffee or Perrier mineral water who at least once did not buy their children Nesquik drink or Kit-Kat chocolate. The company also produces ice cream and hundreds of other types of products. Speaking about the breadth of the assortment, it should be said about our smaller brothers. Nestle produces high quality animal feed.
THE BACK OF THE MEDAL IN THE NESTLE SUCCESS STORY
A separate niche is actively developed – food for babies. This is a fairly serious production, because for children, especially up to a year, food and dry mixes should be made only from the most hypoallergenic raw materials, vegetables and fruits. Parents would never buy Nestle if they were not sure that these products would not harm their children, but only benefit. But not everything is so cloudless. Where there is a lot of money spinning, there can not do without big scandals.
One of the few scandals is the “chocolate conspiracy in Canada.” The fact that specially authorized Nestle employees held a series of negotiations and persistently set ultimatums to other chocolate companies was announced publicly, indicating specific prices for chocolate in Canada. Of course, after such a Nestle, a serious sum of $ 9 million was fined as a fine.
Dry mixes for children gave a negative that in connection with active advertising, many mothers deliberately deprived their babies of breastfeeding.
Nestle should even Ethiopia. When the company demanded that the state immediately return the money, the people rioted, because the country was shaking the already poor population, taking the last penny.
The worst scandal was associated with the discovery of melamine in Nestle mixtures, which killed a lot of children.
There were also scandals with bottled water Nestlé Pure Life, with a cookie dough that found Escherichia coli, a scandal with slave kids picking up Nestle chocolate beans in Côte di Voire, and canned meat with DNA horses. But the company continues to work and receives huge profits.