10 MACDONALDS TIPS FOR CREATING A HIGH SPEED OF SALES
Fast McDonalds The main feature in McDonalds is fast food. The concept of “fast” can be clearly seen in the atmosphere specially created in the room. Marketing McDonald’s allows you to maintain a constant activity of the flow of customers through the restaurant, which is directly related to large sales of food products. Marketers of fast food restaurants are well aware of how to increase sales speed and turnover.
10 McDonalds Marketing Rules for Creating Fast Sales:
Room and atmosphere: a small space filled with people, lines, a minimum of free space. This is not a place where you can sit for hours with friends. If you are not lucky enough to take a table, then you will take your order and just leave. In the best case, you just eat your hamburger standing at the table and will be doused with someone else’s cola. Everything is designed for a simple mechanism: ordered, received, eaten – did not eat, go away. Conveyor principle – products are sold extrusion (continuously).
Even the furniture is not at all upholstered, but stiff or even tables without chairs in the form of a rack. On the one hand, it is usually not expensive furniture, on the other hand, it is absolutely not comfortable. You won’t sit for a long time.
Compare music in supermarkets and at McDonalds. The difference is radically opposite. The supermarket is designed for your longest stay in it, because you will buy much more if you relax and calmly walk around the halls to relax music and buy even what you did not plan to buy. And in McDonalds, fast energetic music sounds to stir you up and send you closer to the exit faster. Why such a rush? For more customers to place an order.
The rule of McDonalds cashiers is that we spend no more than a minute on one customer.
We do not practice this, but it reaches the point of absurdity in America: if you sit for more than 30 minutes, you will be asked to leave.
Many come to McDonalds to use the internet for free. Laptops and tablets will not be able to work for a long time in such a room, because this is well thought out. In the hall of a fast food restaurant, all sockets are turned off.
Sales clerks are not entitled to say the word “no.” The entire vocabulary of an employee is memorized – the same marketing ploy.
Interestingly, in this rush, the client is often lost and may forget to tell the serving size. In such cases, they serve only better! The client is considered the maximum portion.
Employees who are involved in the kitchen are constantly changing in order to minimize errors due to the high speed of customer service.
There is no written rule: pretty girls are not hired. McDonalds is positioning itself as a family restaurant, in which customers come with their families for the weekend. Therefore, the selection of personnel provides for such ordinary ordinary inconspicuous employees and employees. Even the form in McDonalds will make any person “modest”, absolutely not dangerous for couples. You can also always meet an employee with a mop, according to marketers, this not only rejects the appearance of employees, but also creates an atmosphere of cleanliness.