Copying a business is a really powerful tool for creating a truly solid business. And let them say that this is bad, that originality and creativity are valued higher, that copying a business is inefficient, etc. More than 95% of fundamentally new businesses fail. Yes, there will be those who shoot, of course. But their number as a percentage of the number of attempts is negligible. And that is a fact.
Starting a business in a non-existent niche is not a business risk, it is just a hope that maybe you will be lucky. Continue reading
Successful Nestle. Nestle is the largest Swiss company with a worldwide reputation. Specialization – food. The beginning of activity dates back to the 60s of the 19th century. At the present stage of existence, this giant has about 7 billion dollars in net profit annually. Moreover, the food products that are branded are completely diverse, but all have one thing in common – quality, proven over more than a century of consumption. Continue reading